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WHAT: Selling and marketing products into the US - a "boot
camp" for Swiss Entrepreneurs on successfully generating sales
and penetrating markets in the US
WHEN: June 18, 2002 at 9am - 12noon
WHERE: Babson College
DETAILS: Steve Rankel, Aspire Vice President ,Business Development
will discuss the various factors for European firms to consider
in marketing and selling into the US market needed to help Swiss
Entrepreneurs guide their companies to business success across the
Atlantic. Steve Rankel will discuss the convergence of sales, marketing
and business development at each step of the marketing process.
Topics include:
- Defining the ideal customer
- How to best reach customers amidst market noise that exists
today
- Special conditions and customer acquisition considerations for
overseas companies
About Aspire Associates
Aspire Associates is a sales and partnership development firm that
achieves extraordinary business growth for small and large clients
by producing sales results rather than just advice and providing
other needed growth services and products through part-time teams
of associates. Aspire has produced a SalesSuccessway© methodology,
an Interchange concept, and has responded to these challenging times
by developing interactive workshops on "Travel-less Selling©".
Aspire is headquartered in Dover, Mass. For more information, contact
G.Stewart Baird at 508-785-9920. www.aspireassociates.com
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